CAPS I: Marketing & Communications Strategies for Aging & Accessibility

The Certified Aging-in-Place Specialist (CAPS) designation is the result of the work of NAHB Remodelers, in conjunction with the NAHB Research Center, 50+ Housing Council, and AARP. The training program equips graduates with the technical, customer service, and marketing skills required to effectively service the burgeoning market for aging-in-place home modifications.

As a graduate of this course, you will be able to:

• Explain the three segments within the Aging in Place market that present business opportunities for building professional.
• Implement a process for promoting new opportunities for products and services in the Aging in Place market.
• Enhance your sales process with effective techniques for the Aging in Place market.