Sales Training Institute

Improve your businesses performance by leveraging your team's highest level of performance.  Build a more productive, confident and enthusiastic team - increase sales and build your bottom line. The HBRA is partnering with Sandler Training to provide this in-depth three session Sales training program.

February 7:
Part A: Understand the 4 Personality Styles
Learn how personality affects the sales process as well as prospecting. People like others they trust, people trust others they feel are like them and people do business with people they like. Learn how to better connect with people and what your personality type is.

Part B: Developing a Sales System
Tired of Providing unpaid consulting to potential customers and watching the deals go elsewhere? Learn the Sandler Sales System and developed a process for successful sales calls, leave an appointment with clearly defined next steps.

February 23:
Part A: Develop Leverage when it comes down to price
Effective questioning strategies helps move your prospects' and customers' decisions forward. Learn how to ask the tough and effective questions.

Part B: Why do people make the decisions that they do?
Is your brain working for you or against you? Learn how to become a sales psychologist. Understand the barriers to success? Develop tools to deal with the difficult prospect/person.

March 14:
Learn How to Separate Yourself From the Competition
Tired of drawing up the plans, writing the proposal and being told "this isn't really what we were thinking" people buy emotionally and justify intellectually. People buy for two reasons to avoid pain or to gain pleasure. Pain is 4x stronger than pleasure...do you present your proposal effectively?